Effects Of Media On Young Girls - 1654 Words

Many young girls are worried about what their body looks like and if they are thin enough to be considered beautiful. Over several years the thin bodies that are promoted through magazines, movies, etc. are displayed as the ‘perfect body’. Very few companies and brands do not use Photoshop or women who are considered plus sized models. The thinness of the models that are promoted is unachievable naturally. Media is a key factor in putting this thought into young girl’s minds that they often carry throughout lives. Parents pressure their daughters to be thin and have this â€Å"ideal† body because they want their child to fit in with everyone else and to be considered beautiful among others. Peers bully one another because someone might not have this ‘perfect’ body. The media is what causes parents and peers to think that every girl needs to have this body. If the media were to be more accepting of bodies in all shapes and sizes, parents and pee rs would begin to feel the same way. Females have too much pressure put on them by media, parents, and peers to have a perfect body. Media needs to be more infl uential in a positive way on different body types. Media is one of the biggest influences in the world. It reaches to almost everyone around the world. The models and actors that are in the media that are considered to be an ideal role model, or a beauty standard, are all very thin. In many magazines such as Vogue and Glamour the models that are on the front cover and scatteredShow MoreRelatedThe Media And Its Effects On Young Girls And Women1673 Words   |  7 PagesPerfection over Imperfection As you’re walking down a street you may notice a young group of girls or women walking and they see a huge billboard of a beautiful model. They might stop and stare at her and then discuss about her perfect her body is. Not knowing in the next five minutes they’ll be comparing their bodies to the model and feeling bad about themselves wishing that they had her body. Not to mention, that the photo may be photoshopped to make it seem as her body is perfect, or she hadRead More Effects of the Media on Young Girls Essay2102 Words   |  9 PagesEffects of the Media on Young Girls I can remember her standing in front of the mirror looking at herself. How she thought she was beautiful, I don’t know. Because the image I saw was of a person who looked like a living corpse. She had to have weighed only 100 pounds, her hair so thin, the black bags under her eyes, and her overall grayish complexion made her look as if she were a dead. As she saw me staring at her in the corner of her eye, she slammed the door in my face. ThatRead MoreThe Effects Of Media On Body Dissatisfaction Of Young Girls And Adolescents1214 Words   |  5 PagesThe media is an important aspect of the current society and is ever present to the public. With the creation of new technology, there are more and more ways the media can be received and displayed for people to see everywhere they go. There are so many media sights nowadays such as Instagram, Twitter, and Facebook, as well as new magazines, commercials and other media publications made every day that allow people to connect to current events and new trends. Although today’s media has the potentialRead MoreThe Effects Of Social Media On Young Girls And Women Alike1474 Words   |  6 PagesSocial media plays an immense role in the way that stereotypes about attractiveness is conveyed in regards to body image. As Gerbner and Gross wrote in 1976, the cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid. The subjection to social media can cause an idealistic view amongst young girls and women alike. Among the mechanisms of human agency none is more central or pervasive than beliefs of personalRead MoreThe Effects Of Media On Young Girls Around The World974 Words   |  4 PagesEveryday television, film, advertisement and music industries deliver contradicting messages to young girls around the world, especially in well technology developed nations like US. They create mayhem and confusion a mong adolescents, who are trying to find themselves, fit in and safely pass into womanhood stage. At home and school girls are being taught how important it is to obtain education, career, learn responsibilities as well as how to become great mothers and wives, take care of the houseRead MoreThe Effect Of Media On Young Girls And Their Self Esteem1590 Words   |  7 PagesProject The influence media has on young girls and their self-esteem The media and advertisements are meant to influence our everyday lives in society. Young girls are being exposed today more than ever to the over sexualized images of women within the media, advertisements and in pop culture. Young girls are seeing these types of images everyday either in magazines, television shows, movies or fashion. The research questions I propose to explore: â€Å"Are the images that young girls are exposed to withinRead MoreExamining the Effects of Popular Children’s Media on Young Girls’ Body Image1285 Words   |  6 PagesExamining the effects of popular children’s Media on young girls’ body image Sharon Hayes and Stacey Tantleff-Dunn University of Central Florida, Orlando, Florida, USA A study was done to explore the effects of short exposure to appearance-related media on young girls’ body image. Some writings/studies has suggested that girls at the age of 6 and older are experiencing problems with their body, or body dissatisfaction (Dohnt amp; Tiggemann, 2005). Some researchers are even saying that girls as youngRead MoreEssay about The Media’s Effect on Adolescent Bodies 1725 Words   |  7 PagesThe Media’s Effect on Adolescent Bodies The stringent standard Barbie-doll proportions of body image and what is considered beautiful in today’s media has resulted in devastating effects on adolescent women. The images displayed of women who have long beautiful legs, thin waist lines and smooth flawless skin are very hard to ignore. Throughout history the female body has been on display as a selling tool to coerce people into buying that new fancy car or the latest new appliance that can makeRead MoreThe Between Media And Body Image1348 Words   |  6 Pagesconstructed by the society and by the media. But women are affected that kind of construction. Mass media give narrow definition about the standard of beauty. Delis noticed this massage everywhere, especially in the media, â€Å"I am so affected by Glamour magazine and Vogue and all that; I’m looking at all these beautiful women. They’re thin. I want to be just as beautiful. I want to be just as thin. Because that is what guys like† (Hesse-Biber, Sharlene Nagy 12). The media representation of the thin idealRead MoreMedia Negatively Affects The Self Esteem And Body Image Of Young Girls861 Words   |  4 Pages The media negatively affects the self-esteem and body image of young girls. The media is known for broadcasting thin models and not taking into consideration the affect that it could have on millions of young women. When young girls see thin models that they aspire to be on TV increases their concerns about their bodies and that causes young girls to develop eating disorders, such as excessive dieting, bulimia and anorexia. It is very vital for every young girl to feel comfortable in her own skin

Role Models - 1031 Words

By definition, a role model is one whose behavior, example, or success is emulated by others. Today, athletes and other sport stars are looked up to by people of all ages. Everyone loves them, they appear on television with the entire world watching. Athletes are known for their wealth, talent, and fame. We admire them as our leaders with their determination and confidence. No wonder we always make heroes out of favorite athletes. They are seen as role models because they can do what we cannot. Today, athletes are known for wealth, privilege, and fame, because of their talent, salary, and positions as leaders, it’s inevitable that we admire them. We can learn quite a lot from role models like determination and confidence because we†¦show more content†¦His life inspired many following and he will be one of the great gods of music for all time. Another one of the most influential role models are fathers. My dad is a lawyer and a sports agents whose first priority was always his children. My dad always tried to make my life the best, letting me go to sports events and fancy restaurants at a young age. He knew all the professional athletes and gave me many childhood memories of meeting many of my other role models. He’s always been there for me when I needed advice and supports all my activities. He made sure that he attended every sporting event, concert, or school activity I ever had. My father is one of the greatest influences on my life and is go ing to be the person I most resemble for the rest of my life. His hard work and social skills make up a lot of what I am today. To move from India, not knowing anyone, and to be the social person he is today makes me respect him even more. All of the previously mentioned role models in my life have played such a strong impact on me and many other American children. There are many other significannot role models and great people that have played an important role in my life and there will probably be more to come. I am the person I am today because of Michael Jordan, John Lennon and my father. Hopefully these people will continue to inspire many people in theShow MoreRelatedRole Of A Good Role Model1285 Words   |  6 PagesA good role model is the one who can be respected, admired, expected in some ways by employees within organization. Role modeling is influenced the workplace in terms of communication, performance and organizational behavior. A good role model able to gain credi bility and team cohesion, he also can expect the subordinates to work with you closely. To ensure myself acted as a positive role model for my subordinates and others in workplace, I will follow the below guidelines: Follow the CompanyRead MorePositive Role Model in the Children and Young Peoples Workforce835 Words   |  4 PagesHomework – 24/05/11 Write about what is a positive role model in children and young peoples work force and all about you and your job role. 400 words 100 words evaluation Include your qualities skills workplace policies and procedures. Write About What Is A Positive Role Model In Children And Young Peoples Workforce And All About You And Your Job Role. Role Models And Why They Should Be Positive. One way in which children learn is by watching and copying others. â€Å"ChildrenRead MoreDaddys Can be a Little Girls Role Model, Too840 Words   |  3 PagesAlmost every child has a role model, a person whose behavior in a particular role is imitated by others, in his or her life. Athletes, celebrities, social figures and entertainers all have the ability to be role models. However, my role model is my dad. Ever since I was a little girl, I have looked up to my father trying to aspire to be more alike him because he was, and still is, a positive role model in my life; He and I have a tight daddy daughter relationship that never developed between my motherRead MoreCelebrities Role Models954 Words   |  4 Pagesas doing drugs. There are also celebrities changing themselves not with the intent to change others. At the end, celebrities can be considered positive and negative role models. The difference is that the celebrities who do bad acts will be focused on more than the celebrities who do good. Celebrities should not be considered role m odels because of how some are getting in trouble with the law, how some celebrities can cause depression, and because the world focuses on the negative side rather thanRead MoreChildhood, Children and Role Models1837 Words   |  8 PagesIt is a precious time in which children should live free from fear, safe from violence and protected from abuse and exploitation.’ ‘A role model is a person whose serves as an example by influencing others. For many children, the most important role models are their parents and caregivers’ (AACAP,2011). Children look up to many different ‘role models’ and the models they choose may indicate how they react to schooling, relationships or when making difficult decisions. Children may often try to imitateRead MoreThe Role Of Gender Challenging Role Models1710 Words   |  7 PagesThe use of gender challenging role models in the classroom is a method I am going to use during my final professional practice and during my year as a Newly Qualified Teacher (NQT). I am going to use these demonstrate to both girls and boys that the media depiction of success is not accurate and that success can be measured in various ways. Role models such as Marie Curie, Dian Fossey and Mary Anning are good historical figures to use but children could see these as dull despite their achievementsRead MoreRole Mod els Of A Person Is Growing Up988 Words   |  4 Pagesthem can be classified as mentors, models, ideal individuals, etc. These individuals labeled as â€Å"perfect examples† are always a big help to keep a consecutive attitude in not giving up for future success. These perfect examples are classified as role models because of their past experiences, impacts, and skills they have acquired. They can be a huge impact to those that are in the process of obtaining success. Role models are very helpful because they provide a model for living, motivation to succeedRead MorePositive Role Models Are Those Who Possess The Qualities That I Would Love?1664 Words   |  7 PagesPositive role models are those who possess the qualities that I would love to have and even improve on. They are those who have affected me in ways that make me want to be a better person in ways such as volunteering in the community. They help me to advocate for myself when I am falling short, help me on my step s to taking a leadership position, and even speak out on the issues that I feel strongly about. I often don’t tend to recognize positive role models until I have noticed my own personal growthRead MoreRole Of Model Leadership Model On Leadership Models1823 Words   |  8 Pages ROLE-MODEL LEADERSHIP MODEL Submitted by : Group 10 Abhishek Chourasia(PGP28236) Bharat Abhishek (IEP15024) Marco Vilardo (IEP15022) Sayan Das (PGP29307) Sudheer Tatikonda (PGP29202) To- Prof. Shailendra Singh Contents 1. IntroductionRead MoreThe Article Gender Role Models896 Words   |  4 PagesThe article Gender Role Models ... who needs ‘em?! By Stephen Hicks encouraged me to reflect on my childhood gender roles as well as how I portray my gender roles today. After learning about the socialization theory I realize my parents were traditional towards gender roles and have incorporated multiple theories of human growth and development into my gender development. I have also learned how my gender roles have gradually transformed since I was a child. Therefore, this article has brought to

Recruitment and Selection Practices in a Selected Organisation free essay sample

The purpose of this business report is to assess and evaluate the organisation’s recruitment and selection strategy and make constructive recommendations for the improvement of the organisation’s recruitment and selection process. We will write a custom essay sample on Recruitment and Selection Practices in a Selected Organisation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Both interview questions and a questionnaire were used to research and gather information about the organisation’s strategy for recruitment and selection. In the first instance, the organisation was contacted and a meeting arranged with the HR manager. At this meeting, the HR manager provided me with background information regarding the organisation and completed the questionnaire that had been prepared. After the meeting, the information from the questionnaire was analysed and subsequently a set of interview questions was developed. One week later, upon return to the organisation, a structured interview was conducted with the HR manager, with the goal to collect more in-depth information about the organisation and its processes for recruitment and selection. Several issues were identified that the organisation needs to address in the recruitment and selection process. Recruitment preparation needs to have a clear method of communicating requests for vacant or new positions — such as a requisition form or memo. Employment agencies are a beneficial source to use for employing low skilled workers on a temporary basis, in order to keep the workflow uninterrupted, therefore, maintaining acceptable productivity, and lower staff turnover. Metropolitan daily newspapers are a good way of attracting suitable professional candidates for vacant positions. Advertising internally to fill positions and having a structured interview helps ensure that the right applicant is matched with the right job. Advertising internally also helps increase commitment amongst employees. Finally, by developing an orientation program and implementing it with new employees, the organisation can decrease staff turnover and increase commitment. Journal of Management Practice, 4(1), 166-177 Â © Penny Clark Recruitment Selection Clarke 1 Purpose of the Report The purpose of the business report is to examine and assess the organisation’s strategy for recruitment and selection. An attempt to establish what level of understand ing the organisation has of the recruitment and selection process is carried out. In addition, the current strategy and processes used to implement recruitment and selection in the organisation is being assessed. Finally, recommendations will be made based on the information gathered, whilst taking into consideration the current economic climate and the availability of suitable resources. 1. 2 Sources of Information The information used to write this business report came from several sources. One such source was a personal communication with the Managing Director. The major source used was the organisation’s HR manager. This consisted of one informal discussion with the HR manager, in addition to a scheduled meeting and a planned interview. Two different types of research tools were used to obtain the information required to prepare this business report. The first was a questionnaire that was developed and subsequently completed by the HR manager. The other research tool used was a set of interview questions that had been compiled. These questions were asked of the HR manager during the planned interview. 1. 3 Scope of the Report The business report covers two main areas of the organisation’s strategy for recruitment and selection.

Mens Cosmetic Market free essay sample

The definition of a niche market is that the product interests just a few people. The target is represented by a limited segment and, in order for the market to be profitable, only one or two companies can be positioned on this specialized segment. In the market of hygiene and beauty for men, and especially in the cosmetics, the offer has been ignored by the cosmetics brand for a long time. In fact, until the end of the 1990s, beauty products for men were almost non-existent on the market. They did not have a special space the stores and the men strictly used products in a utilitarian aspect. This market has interested just a few brands because it was considered as a niche. Only the group L’Oreal had the courage to launch itself in this segment in 1985 with Biotherm Homme. This brand is considered like a pioneer in the men’s’ cosmetics. We will write a custom essay sample on Mens Cosmetic Market or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In fact, Biotherm was almost alone for more than 15 years, and it is the first one which dares to proclaim that men also need to take care of themselves, to clean their skin, combining the pleasure and the wellness by usingcreams, lotions, even anti-wrinkle creams. In the 90s, Nickel, an exclusive brand for men, launched an offensive by creating masculine beauty institutes. Then, in 1996, it launched its own line for men only. In fact, thanks to the succeed of its institutes, the brand noticed an real capacity and opportunity in this market. This new brand bound to men only knew how to enter in this market, thanks to its concept composed by different offers: one on the products, and the other one on the performance of services. But, the real revolution occurred in 2001 with the arrival of Vichy for men and Clarins in 2002. A lot of brands begin to be seriously interested in this growing segment and real competition appears. A new potential is detected by the big cosmetologist firms. †¢ The â€Å"masculinity of the women’s products It is important to consider the cosmetics’ world in two distinct parts; the market for the men and the one for the women. Even if there are not big distinctions between the products, those two markets are quite different. In fact, the men have not the same demand concerning the product. That is why the offer cannot be the same for both. The ideal product for most men must have some properties and qualities such as being invisible, fast, pleasant to put, easy to use, without smells and with an efficient result. Thus, men are not searching for a feminine product, otherwise, they will continue to use their wife’s ones. They really look for a product adapted to them and to their needs and wants. Moreover, the demand is different from the women: They (the women) like to use make up, take care of their body and their face by putting moisturizing cream on it†¦ Men have not already surpassed the taboos of the society, and, moreover, they do not like to â€Å"spread† cream on their body. That is why they will be more attracted by products for shaving, for hairs. But this current demand will probably change in the next years. The strength of Nickel was to propose from the beginning a technique and know-how studied specially for men. For instance, in his institutes, the technique for depilation was specially adapted for them. Moreover, in order to stay in â€Å"a masculine tonality†, the brand gave names with a masculine connotation that do not make the men â€Å"guilty†, such as â€Å"torse de boxeur† (boxer chest) or â€Å"jambes de cyclistes† (biker legs). 1. 1. 2. Changes in the men cosmetics’ market Blossoming (rapid development) of cosmetics for men As it was said before, the market of cosmetics, at the beginning, interested just a few brands and also, few men. Initially, this world is attributed to women only. In fact, cosmetology is synonymous of seduction, beauty, healthiness, or pleasure. Those words represent what the women are looking for when it comes to cosmetics. But, finally, the market of men cosmetics takes off after years of waiting thanks to different changes: mentalities of the new masculine generation, appearance of â€Å"metrosexual†, social liberalization of homosexual, and the fact that men want to stay young. The relationship between men and cosmetic products has changed and nowadays, they admit the fact that they also look for pleasure and wellness by using cosmetics. Bit by bit, firms pass over some barriers that men did not think they could transcend: make the men taking care of their skin, then, make them epilating and after, everything follows and continues to change. Make-up, Spa centres, beauty institutes, anti-wrinkles cream, hair cares†¦ â€Å"Their interest for their appearance expresses in their point: thus, they are 64,6% to take care of their skin, 73,8% to attach importance to their hair, and 31,8% like trying novelties. In addition, 38,7% states they devote time to take care of themselves. Those figures are clearly higher for the men under than25 years old and decrease gradually with the age†. All begins in 1985 when Biotherm launched Biotherm Homme, a line specially dedicated to men use. But, the market really took off in 2001 with the appearance of many brands interested in that specific market such as Nivea for Men, Klorane, Vichy Homme, Nickel, Phytomer, Clarins Men. Many lines and brands still appear on this market. It is in constant growth since its apparition and above all since 2001. This market is bound to be successful for both top-of-range and mass distribution. †¢ Opportunities of the market The advantages of this market are real since it is accessible and opened on the growth. In fact, forecasts are optimistic but the results are above the foretold success. For instance, Clarins Men reached 170% of its objectives in 2002 18 by the fact that the average number of products bought by the men is higher that the women’s one. According to Christian Courtin from Clarins, men buy â€Å"well beyond their forecast, men buy on average 4 products, against only two for women. Another example is Biotherm Homme, the pioneer: its line counts 45 products. Between 1997 and 2002, this brand knew a growth of more than 250%. It is true that the purchase from the men reaches unhoped-for proportions, but a demand without attracting cannot be a balanced market. This is why many brands of hygiene-beauty specialized in the female market launch a reserved range for the men in order to benefit from a market less encumbered, of a stronger growth, evolution of mentalities and to create a place in this market before being lagging behind. Indeed, some firms benefit from advantages before even catapulting themselves in the masculine care, because while being already present for the women, they enjoy a good reputation, therefore of a true credibility, an image of specialist and financial means the consequent ones. The arrival in force of the interest for the male world does not reach only the beauty care. The readers express a real passion for the male press, which arranges the market because, thanks to this mean of communication, it makes them known. Whether it be Maximal, Men’s Health, New look, or even Mr. Magazine, they approach each subject having attracted with the beauty. Men’s cosmetics amount to 50% (one in every two men), whereas nowadays, it is just 21% and in 1994, it was just 4% of men who stated they used regularly face care products 1. 2. THE MARKET IN FACTS 1. 2. 1. The global cosmetics’ market: The market of men cosmetic is absolutely not the rival of the women market because it represents only the fortieth 24 of the feminine cosmetology. But, in spite of its modest size, this market is bound to a continuous and fast growth, which is a sizeable advantage. According to the French newspaper â€Å"le Monde†, the trends are not so optimistic for the manufacturers of cosmetics. In fact, in Europe, the market of cosmetics in general is about 59,47 billion euros according to the European Association of the companies of hygienebeauty- perfumery (Colipa) and it presents a growth of the sales modestly positive (+ 2% in 2004, against + 3,5% in 2003). Those sales even start to regress in Germany and France, the two biggest European markets. If the women still buy as many hair or skin care products, the purchases of perfumes, and more generally of make-up (nail varnishes, for example) decrease. The main reason seems to be probably the price. 1. 2. 2. The European market of men’s cosmetics 2013: It has been a somewhat mixed year for the men’s lines market across the Big 5 wih some ups and downs. Male grooming continues to be a market that on the whole, is growing. But that is not to say the category hasn’t been affected by the credit crunch – a crisis Europe is only now making proper strides out of France As all the group members are French, and because this market is quite representative about what is happening through all Western Europe, it is interesting to present the facts and figures for the French market. The French industry of cosmetics is an industry which â€Å"draws† the growth: In 2006, French cosmetic industry saw its sales progressing for the fortieth consecutive year. The sales turnover is divided harmoniously between exports (57%) and the sales in France (43%). For 2006, cosmetic industry grew of 3,5% which is half more quickly than the national economy. The French market for men’s cosmetics follows the world tendency. The total sales turnover (produced care, of beauty and perfumes for men) progressed of almost 140% between 1998 and 2003, to 42,16 million euros, according to statistics of the federation of industries of perfumery (FIP). For the only products of care and beauty, the progression is 294%, with 21,37 million. Products for men, account for 10,3% of the total French market of the cosmetic, but 25% of the sales of perfumes. 2013: In France figures from SymphonyIRI France revealed that male grooming fell by 0. 2% over the past year in value terms, with volume figures slumping by a worrying 1. 8%. The male grooming market in France is now worth â‚ ¬934. 6m, while volume sales came in at 195. 05m units. Natural products have always been popular with French men and the past year was no exception. Germany  In Germany things were a bit brighter for the male grooming market, which saw growth of 4. 2% over the past year in value terms to total â‚ ¬538. 61m, according to SymphonyIRI Germany. Volume figures were also positive up 3. 2% to 265. 36m units. All areas saw a growth in value sales – men’s shower products put on 1. 6% to make â‚ ¬122. 84m, while men’s deodorant products rose 4. 5% to â‚ ¬140. 62m and men’s facial skin care products increased a massive 13. 5% to â‚ ¬1. 89m. Italy  Male grooming in Italy experienced a disappointing turn of events over the past year as value sales slid by 3%, according to industry body Unipro. All sectors saw a decline in sales with a 1. 7% drop in male soaps, shaving foams and gels; a 3. 7% decline in aftershave products; and a 4. 4% decline in treatment creams. Although the figures for the past year do not seem to suggest it, Italian men are famously into their beauty products and L’Oreal Italy predominantly monopolised launches in this category. Spain  More bad news was in store for Spain, where male grooming fell by a worrying 5. 69% in value terms to â‚ ¬312m and 4% in volume terms to 45. 2m units, according to SymphonyIRI Spain. In terms of what each individual sub-sector was worth, razors accounted for the lion’s share of this, at â‚ ¬203. 1m; shaving foams, creams and gels made â‚ ¬43. 5m; pre-shave treatments and aftershaves were worth â‚ ¬30. 1m; while facial treatments accounted for â‚ ¬35. 3m worth of sales. The recent gloomy environment, however, does not seem to have deterred brands from new product development as quite a few new launches for men hit Spanish shelves over the last year. UK  Fortunately it has not been all doom and gloom in the UK over the past year – the market here put on 2. % in the past year to make ? 782. 74m in value terms, according to Kantar Worldpanel. Volume also inched up by 0. 8% to 345. 15m units. All sub-sectors saw good growth including fragrances up 11. 9% and hairdressing products up 9. 8%. A slew of new launches hit shelves including those from supermarket giant Tesco, salon range Bed Head and a number of British niche brands. 2. 2. 2. THE MARKET ACTORS Men cosmetics’ market is still in a structuring phase. Nevertheless, 3 kinds of actors are appearing: †¢ Cosmetics industry leaders These actors are the most powerful in the market. They all have important financial and organisational ways to impose their products in the male market. They pursue a roll-over strategy close to the one used since a long time in the female market. Among the leaders: Beiersdorf with Nivea for Men, Clarins with Clarins Men, Estee Lauder with Aramis and Clinique, L’Oreal with Biotherm, Vichy, L’Oreal Paris and Lancome, and Shisheido with Shisheido, Jean-Paul Gaultier and Decleor. To keep their ranks, the leaders are now compelled to spread their product ranges to stay in the competition. Care universe actors Some brands benefit of a strong credibility thanks to the care market. This market has several advantages in the distribution network pharmacies, institutes, spas thanks to their support. Actually, these actors take advantage of the know-how and the credibility which characterize care and pharmaceutical world, and could get a determinant rank in the market. Brands and laboratories to know are for instance Pierre Fab re with Klorane, Sanofi-Aventis with Lipofactor, Phytomer and Decleor. †¢ Independent cosmetics’ makers They strongly stimulate the market by adapting their offer to men, but their diffusion stay confidential. To become strong, this group needs distributors to give visibility to beauty for men through specific spaces or special concepts. Independent makers have to use particular ways and specific concepts to introduce the market because they do not have the power of the market current players. Examples of independent makers are The Body Shop or Nickel. 2. 2. 3. Competition analysis †¢ New entrants threat Cosmetics sector is a very competitive one where in which are many brakes. Indeed, companies have to think about rules, high investments’ level, and scale economies. Innovation should be a primacy objective. However, research amp; development and communication costs are very high, and all companies can not invest heavily. This is of course not the case of firms such as L’Oreal, Nivea and Clarins, which already have a past fame very important. Thanks to this successful past, it would be hard for new entrants to find some place in the market. †¢ Substitutes threat Substitutes are not a real threat in cosmetics’ market. Yet, men use more and more aesthetic surgery. Actually, a patient on ten is a man. Today, men better assume their beauty’s envy. Most of men do not like going to buy beauty products. That is why they borrow them to their partners, who have, moreover, an adviser role. Finally, the distributors’ brands can be a threat. The market shares of these brands is growing more and more. Nevertheless, male products in supermarkets are often just shaving products and deodorants. †¢ Suppliers’ power Suppliers’ power seems to be light as well. Without big brands, suppliers and conditionment factories could not live. It is still important to keep good contacts with suppliers, especially those which have rare raw materials. †¢ Customers’ power A company has always to maintain its sustainable advantage by creating original products, adapted to the market targets. It is difficult to attract man’s attention since he is maybe not used to buy cosmetic products. So it is necessary to know and to analyse his needs and wants, and to succeed to satisfy him: a satisfied man is a loyal consumer for a long time.

Fortuitous vs. Fortunate

Fortuitous vs. Fortunate Fortuitous vs. Fortunate Fortuitous vs. Fortunate By Sharon Its easy to mix up fortuitous with fortunate. After all, they both have aspects of luck and chance in their meaning. Fortunate means lucky, derived from the word fortune, which means luck, either good or bad. The Romans thought of fortune as a goddess who could be for you or against you. Fortuitous, on the other hand, derives from the Latin fortuitus meaning, by chance, accidental. So a fortuitous meeting is an accidental meeting, rather than a lucky one. Of course, now the waters have been further muddied. Thats because the common usage of fortuitous implies both chance and luck – in other words, a fortuitous meeting might be one that was accidental, but which worked out well for those who met. Here are some quotations to help you see the words in context: Although the 8-1 ruling hardly surprised legal observers, state officials were scrambling to review it on Tuesday, the busy first day of the legislative session. Some observers said the timing of the ruling was fortuitous for lawmakers - were they not meeting in regular session, they may have had to convene yet another special session to address it. USA Today Although the 8-1 ruling hardly surprised legal observers, state officials were scrambling to review it on Tuesday, the busy first day of the legislative session. Some observers said the timing of the ruling was fortuitous for lawmakers - were they not meeting in regular session, they may have had to convene yet another special session to address it. NY Times Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:100 Exquisite AdjectivesDriver License vs. Driver’s LicenseEpidemic vs. Pandemic vs. Endemic

U.S. President Mckinley Assassinated

U.S. President Mckinley Assassinated On September 6, 1901, anarchist Leon Czolgosz walked up to U.S. President William McKinley at the Pan-American Exposition in New York and shot McKinley at point-blank range. After the shooting, it first appeared that President McKinley was getting better; however, he soon took a turn for the worse and died on September 14 from gangrene. The daylight assassination attempt horrified millions of Americans. Greeting People at the Pan-American Exposition On September 6, 1901, U.S. President William McKinley spent the morning visiting Niagara Falls with his wife before returning to the Pan-American Exposition in Buffalo, New York in the afternoon to spend a few minutes greeting the public. By about 3:30 p.m., President McKinley stood inside the Temple of Music building at the Exposition, ready to begin shaking the hands of the public as they streamed into the building. Many had been waiting for hours outside in the heat for their chance to meet the President. Unbeknownst to the President and the many guards who stood nearby, among those waiting outside was 28-year-old anarchist Leon Czolgosz who was planning to kill President McKinley. At 4 p.m. the doors to the building were opened and the mass of people waiting outside were forced into a single line as they entered the Temple of Music building. The line of people thus came up to the President in an organized fashion, with just enough time to whisper a Nice to meet you, Mr. President, shake President McKinleys hand, and then be forced to continue along the line and out the door again. President McKinley, the 25th president of the United States, was a popular president who had just started his second term in office and the people seemed clearly glad to get a chance to meet him. However, at 4:07 p.m. Leon Czolgosz had made it into the building and it was his turn to greet the President. Two Shots Rang Out In Czolgoszs right hand, he held a .32 caliber Iver-Johnson revolver, which he had covered by wrapping a handkerchief around the gun and his hand. Although Czolgoszs swaddled hand was noticed before he reached the President, many thought it looked like it covered an injury and not that it was hiding a gun. Also, since the day had been hot, many of the visitors to see the President had been carrying handkerchiefs in their hands so that they could wipe the sweat off their faces. When Czolgosz reached the President, President McKinley reached out to shake his left hand (thinking Czolgoszs right hand was injured) while Czolgosz brought up his right hand to President McKinleys chest and then fired two shots. One of the bullets didnt enter the president - some say it bounced off of a button or off the presidents sternum and then got tucked into his clothing. The other bullet, however, entered the presidents abdomen, tearing through his stomach, pancreas, and kidney. Shocked at being shot, President McKinley began to sag as blood stained his white shirt. He then told those around him, Be careful how you tell my wife. Those in line behind Czolgosz and guards in the room all jumped on Czolgosz and started to punch him. Seeing that the mob on Czolgosz might easily and quickly kill him, President McKinley whispered either, Dont let them hurt him or Go easy on him, boys. President McKinley Undergoes Surgery President McKinley was then whisked away in an electric ambulance to the hospital at the Exposition. Unfortunately, the hospital was not properly equipped for such a surgery and the very experienced doctor usually on premises was away doing a surgery in another town. Although several doctors were found, the most experienced doctor that could be found was Dr. Matthew Mann, a gynecologist. The surgery began at 5:20 p.m. During the operation, the doctors searched for the remains of the bullet that had entered the Presidents abdomen, but were unable to locate it. Worried that continued searching would tax the Presidents body too much, the doctors decided to discontinue looking for it and to sew up what they could. The surgery was completed a little before 7 p.m. Gangrene and Death For several days, President McKinley seemed to be getting better. After the shock of the shooting, the nation was excited to hear some good news. However, what the doctors did not realize was that without drainage, an infection had built up inside the President. By September 13 it was obvious the President was dying. At 2:15 a.m. on September 14, 1901, President William McKinley died of gangrene. That afternoon, Vice President Theodore Roosevelt was sworn in as President of the United States. The Execution of Leon Czolgosz After being pummeled right after the shooting, Leon Czolgosz had been arrested and taken to police headquarters before nearly being lynched by the angry crowds that surrounded the Temple of Music. Czolgosz readily admitted that he was the one who had shot the President. In his written confession, Czolgosz stated, I killed President McKinley because I done my duty. I didnt believe one man should have so much service and another man should have none. Czolgosz was brought to trial on September 23, 1901. He was quickly found guilty and sentenced to death. On October 29, 1901, Leon Czolgosz was electrocuted.

History of the Symphony Essay Example | Topics and Well Written Essays - 500 words

History of the Symphony - Essay Example The origins of symphony date way back to the early 19th century, continuing through the 20th century, and on to the 21st century. Haydn was one of the foremost composers of the symphony in the 1800’s. Mozart expanded on the symphony by composing short tone poems. Sonata form was popular in this period. Beethoven made similar pieces to Mozart—however, Beethoven was much more orderly, fond of expanded form, and liked to write symphony pieces that were more reserved, in a sense. Also in the late 1820’s, Robert Schumann attempted his first symphony, entitled â€Å"Spring.† Berlioz was fond of using expanded instrumentation and programmatic symphony. Mahler used altered symphonic form. Strauss later became a conductor. Aaron Copland was well-known for his symphonies as well, ushering in the 20th century—championing serialism, or twelve-tone music. Schoenberg ushered in the 21st century of American symphony. â€Å"[Schoenberg’s] early works, which were reminiscent of Johannes Brahms and Richard Strauss, are still disliked because they were written by his infamous hand. His twelve-tone technique is the first attempts at atonality during his era and would be never developed and explored by later composers...† William Schuman wrote eight symphonies.

Social Media in Brand Management and Brand Research Paper

Social Media in Brand Management and Brand - Research Paper Example However, the organization has commonly embraced the use of, facebook, Google and mobile applications as its major marketing channels (Evans, & McKee, 2010). Weinberg (2009) argues that H & M netted a huge number of followers on face-book through its publication, which states that customers can easily get a quick response on their inquiries posted on the fan page. Moreover, the organization has gone a notch higher by integrating their face-book onto other international languages. For instance, the H & M organizations face-book is intercepted by the local Chinese social platforms; Youku and Sina-Weibo hence making it easier to market the organizational products through different languages internationally. Besides, H & M has drawn a pool of over ten million fans on its face-book fan page though promotional post by encouraging customers to earn more rewards from the purchases. The above tactic enables H & M to improve on its sales volume that later translates to higher organizational turnouts. Besides, the organization runs a promotion that requests customers to post images on H & M’s fan page to win a variety of festive prices. The above consideration is a great deal that aims at drawing more attention of customers towards the organizational products. A good example is â€Å"the hashtag #HMBikeStyle." Looking at the social perspective of popularizing H &M through facebook, the organization has made much fairness by allowing people across different classes, age and cultural backgrounds within the society to have equal position towards the realization of the organizational brands. Despite the fact that facebook plays recommendable role in H & M’s marketing, its service provision is never maintained all the time thus making it difficult to give instant answers to the customers. Besides, the sales person is not in a position to meet customers directly thus making it harder to determine customer’s

Company law Essay Example for Free

Company law Essay Applying this doctrine to the case study, Alicia can be regarded as one of the promoters of Batco Ltd, since she had involved in the formation of the company and ranked as one of the three directors after the registration. It’s also noticeable that the other two directors, Adam and Robin, were former employees of Alicia. Thus, even though Alicia didn’t play an active role in the formation of the company, the connection between her and Batco before and after the registration was solid. According to Aequilas v AEFC (2011) 19T ACLC 1006, the legal consequence of a person being identified as a promoter is that such person owes stringent fiduciary duties to the company and its shareholders. They are required to act in good faith and place the company’s benefits over their own (Harris, Hargovan and Adams 2011). More specifically, in Erlanger v New Sombero Phosphate Co (1878) 3 CA 1218, the House of Lords held that promoters have the duty of fully disclosure to a board of independent directors of the material facts when they enter into contract relations with the company; Or, as stated in the in Aequilas v AEFC (2011) 19T ACLC 1006, the court also accepts an explicit disclosure made to shareholders. Taking these judgments into account, Alicia, as a director of Batco Ltd, as well as a promoter, breached her fiduciary duties. Because Alicia, as a party to the contract with Batco, didn’t make known the notification she received from a government clerk to the company before they entered into the contract. Although without official announcement, the rezoning of the area was only a speculation, the unveiling of this information could prevent Batco from buying the site at that price, as the reassigned area could have a change in value. What more, a secret profit was obtained by Alicia in the selling of property. Despite that she made a disclosure of the actual profit she earned to Adam and Robin, these two directors could not fall into the group of independent directors. Additionally, even after Alicia had informed them about her real gain, in the prospectus Batco Ltd made to its shareholders, the profit number was falsely presented. Thus, Alicia also contravened the promoter’s duty of disclosure to the company’s shareholders. Once the breach of fiduciaries is established, Batco Ltd and its shareholders can sue Alicia, Adam and Robin for remedies. Under s 729(1) in Corporation Act 2011(Cth), the damaged party has right to recover the amount of the loss or damage resulting from contravention of duty of disclosure. And under s 729(3), the time for taking a legal action under s 729(1) is limited to in 6 years after the happening of the breach of disclosure duty. In Erlanger v New Sombeoro Phosphate Co (1878) 3 CA 1218, the judgment rescinded the initial contract and the damaged party was allowed to recover the purchase price. Similarly, in Glukstein v Barnes (1900) AC 240, a promoter was required to account to the company on the secret profit he realized from the breach of fiduciary duties without voiding the contract. Therefore, one likely outcome in this case study is Batco and its shareholders suing Alicia to rescind the purchase contract within 6 years after the happening of the breach of disclosure duty. As a result, Batco can recover the purchase price and return the site to the vendor, Alicia. Another possibility is Batco suing Alicia for breach of fiduciary duties and only require her account to the company for the secret gain. However, considering the unpredictable effect of rezoning on the purchased site, the former one would be a better option for Batco. According to Frino and Segara (2012), there are two elements of transaction costs, being the explicit and implied costs. Explicit costs include brokerage fees, exchange fees and government taxes which will not be discussed in this report as the trading exercise was performed without incurring such costs. Implied costs emerge when share prices become unfavourable due to effect of the share trades. These unfavourable expenses are difficult to estimate and deduce as they usually happen in a random manner (Frino and Segara, 2012). There are three types of implied costs which will be discussed below. Firstly, every trader will be exposed to bid-ask spreads (Frino and Segara, 2012). Bid-ask spreads are the gaps between the highest purchase price and the lowest selling price at which the dealers are keen to trade upon. Thus, the median of the bid-ask spread is deemed as the reasonable price. According to Frino and Segara (2012), when a dealer needs to complete a particular transaction urgently, the deemed reasonable price mentioned above will be forgone as the dealer will require immediate liquidity by purchasing or selling the shares at the stated bid or ask price. There are many ways and choices for a company of fundraising their commercial scheme and activities. One of the choices is through corporate fundraising to offer securities to attract public and outside investors. The statutory provisions in related to the process is located under Ch 6D. Under the Corporate Law Economic Reform Program Act 1999, the required standard full-disclosure document while public companies undertaking fundraising is as prospectus (zuozhe 267). In the case, Jaan Company wants to expand its market and decides raising funds through offering securities and has two options to choose: the first one is raising 10 million and keeps domestic; another one is raising 20 million and expand international. They decide to use offer securities to raise fund which means they will need to face a standard required prospectus to the public. According to Section 709, there are four types of disclosure documents. First is prospectus, which is the most common form of disclosure document and under Ch 6D s709 (1), it must generally be prepared for an offer of securities. However, if the raising capital fund is not exceeding 10 million, the prospectus is not compulsory to be prepared. The second type is short form prospectus. This type is permitted to reduce the length and complication of prospectus that are distributed to potential investors. The third type is an offer information statement. Under an offer information statement, the amount to be raised from the issue of securities is 10 million or less. The last one is profile statements. This type is prepared as an addition to a prospectus and a reform to simplify policy objective and reduce the volume of disclosure objects. Under the circumstance, for the option 1, an offer information statement is appropriate. The offer information statement is comparative simplified and according to the Corporations Acts, it is intended to facilitate more efficient capital raising, especially for start-up and small and medium sized enterprises(zuozhe, 268). The disclosure requirements are lower level than for a prospectus. Under offer information statements, the company is required to state the information about the company (including xplain the company’s business and the nature of securities, the financial audited statements within the previous 6 months), explain why the company needs to fundraising, disclose details about risks involved and all amount payable. In addition, it also must state to investors that it’s different and lower level compare with prospectus, remind the investors should acquire professional advice. Furthermore, the copy has been lodged with ASIC who takes no responsibility for its contents is required. For option 2, a detailed, full-disclosure prospectus is required. The obligations are concluded as following (zuozhe, 266): firstly, all the information, which is also guaranteed reliable and available at the same time, need to be provided in a prospectus to all investors that they might realistically need to know in order to make a decision about the company’s investment proposal; secondly, the documents must enclose all the risks associated with the concerned industry in which the company operates; thirdly, it is necessary that the disclosure of material information is in an effective way for fundraiser to undertake inquiries as well as disclose details which can enable investors to make a more accurate assessments about securities in a cost-effective way. I will recommend option 1in this case. Jaan is a small manufacturing business and not a mature company; it has not enough experience and comparative low capital base as well less able to meet the costs of raising capital. Compare with mature company, Jaan is less able to meet the risks to challenge the market changes and adapt quickly. Offer information is particularly suitable for the small and mid-sized enterprises; it has lower requirements than prospectus and also more flexible for the company. Part 2 According to S 728, if a disclosure document has following characteristics, then it would contravene: misleading or deceptive conduct; omission form; a circumstance that is required to disclose in the document but the company has not and the circumstance is raised as a problem. In this case, Jaan has a very positive forecast in the sales and profit in the following years; however, it has not happened. The company said the market needs of snowboarding are huge and the company has confidence to forecast that they have made a right choice. Unfortunately, the company is circulated these forecast without reasonable basis and inadequate marketing research. Furthermore, in order to attract investors, the company is using New Zealand’s snowboarding popularity diagram rather than global or Australia. Under this circumstance, the company has misled the investors and make them have a wrong perception of the company’s vision. In addition, the company also comes out a new circumstance: abnormal weather patterns caused by global warming will make the company to face a huge loss. This is unexpected but this circumstance should have been disclosed in the document. Under the Ch 6D, the company should disclose all the relevant risks to enable the investors to make a cautious decision. Nevertheless, the company only focus on the bright side of the future and miss to present the potential external factors that may influence the sales of the company. All these would be the facts that the company’s disclose document has contravened and will face a remedy for the investors. Similar case for Jaan’s investors can look at is Cadence Asset Management Pty Ltd v Concept Sports Ltd (2005): the defendant were misleading the investors about the company’s outlook, the court decision is disagree the defendant’s defence and upheld the plaintiff to recover the loss suffered. Defendants may avoid their liability if they can satisfy the defences set out in ss 731-733. In this case, according to section 731, Jaan may avoid liability if they can provide evidence that their sales forecast is based on reasonable grounds, there is no misleading for the investors. And in order to defend successfully, the company also needs to show that they undertake that they can confirm their information is based on reasonable basis and the accuracy is creditable in the prospectus (zuozhe, 288). Furthermore, Jaan should also to prove that they were unaware of the changing weather to make the company to bear the loss. These can be potential defences for the company. However, the case Cadence Asset Management Pty Ltd v Concept Sports Ltd (2005) has shown that if the company has a behaviour of misleading the investors in breach of s 728 (zuozhe, 287), Jaan may not be succeed in the defences based on the following facts: they use the wrong popularity diagram to forecast the sales (besides, the company also know this fact), this is misleading to the investors; in addition, the changing weather should be a relevant risk which must be disclosed to the investors. Investors have rights to know the risks associated with the operation. Base on those facts, the company may fail to defence.

How Global Warming Will Affect Human Health Essay -- Geology

How Will Global Warming Affect Human Health? Introduction: Certain threats to human health loom larger with rising temperatures. Extremely hot temperatures can cause heat illnesses and loss of life. Several vector borne diseases only occur in warm areas, and an increase in temperature could mean a spread of these diseases to larger areas. Also, warm temperatures can increase levels of air pollutants, including ozone, which can harm human health. Direct Effects: The most direct way that a rise in global mean temperature will affect human health is through a more frequent occurrence of heat waves. Heat can seriously harm or even kill during a heat wave. Extremely high temperatures push the human body beyond its capacity to cool itself through perspiration. Usually, the body perspires and is cooled through the evaporation of that perspiration. In conditions with extremely high temperatures and humidity levels, evaporation slows and the body has to work harder to cool itself. The elderly, the young, the overweight, and the infirm are vulnerable to heat stroke, as are people who have been overexposed to the heat, or have over-exercised for their age and physical condition. Men are more susceptible to heat illnesses than women, because they sweat more and dehydrate more quickly. The problem is exacerbated in urban areas because asphalt, concrete, and other manmade materials absorb a lot of light and reradiate it as infrared radiati on, which raises the temperature of the air. In a normal year, about 175 Americans die from extreme heat related illnesses, but that number could rise tremendously in response to global warming. Studies based on heat wave mortality statistics estimate that in Atlanta, even... ...w.epa.gov/airnow/health/ Fema. "Extreme Heat Backgrounder." http://www.fema.gov/library/heat.htm Greenpeace. "Global Warming May Spread Infectious Diseases." http://www.greenpeace.org/~climate/database/records/zgpz0707.html Hall, Mike. "Ground Level Ozone." http://www.bol.ucla.edu/~mjhall/glo/ Living Planet. "Emerging Infectious Diseases." http://livingplanet.org/climate/climate_docs/health_factsheet/emerging.htm Myers, David G. Psychology. New York: Worth Publishers, 1998. Nasa. "Islands in the (Air) Stream." http://science.msfc.nasa.gov/newhome/headlines/essd01may98_1.htm The University of Edinburgh. "What effects can the environment have on health?" http://www.med.ed.ac.uk/HEW/env/introeh.html Washington State Department of Health. "High Levels of Ozone Pose Health Risks." http://www.doh.wa.gov/Publicat/98_News/98-68.html

Silent Features of the British Constitution

The English Constitution has made a great circuit of the globe & has become a common possession of civilized man. (G. B Adams) A Constitution means certain principles on which the Government of the State is organized & which determines the relations between the people & the Government the Constitution of British is unique in nature & has provided inspiration for a number of other constitutions in the world.Following are the salient features of the British Constitution.Unwritten:The British Constitution is unwritten in nature but it does not imply that all of its parts are unwritten. It means that it has not been reduced to writing in a single document. Some of the components are found in written from. Such as the Reform Act, 1832, the Parliament Act of 1911 etc.Evolution Growth:British Constitution is a result of an evolutionary growth. Constitution efforts as well as needs of time shaped its spontaneous growth.Flexible Constitution:British Constitution is a flexible Constitution & p arliament can amend it like alterations in the statutory laws by a simple majority.Unitary:British have unitary constitution. All powers of the state are concentrated in the hands of a single government for the whole country. There are no units or states in British.Bicameralism:The Parliament consists of two chambers House of Lords & House of Commons. The House of commons is a popular chamber whose member directly elected by the people while the House of Lords is basically a hereditary chamber & its member are nominated by the Queen.Supremacy of the Parliament:In U.K, Parliament has complete Supremacy or sovereignty. No law enacted by the parliament can be challenged in the court on the plea that is against the constitution.According To De Loeme:â€Å"British Parliament can do everything except to make a man into a woman†.Constitution Monarchy:From Constitution point of view, the crown is the repository of the entire Government of authority in British.Contrast In Theory & Pra ctice:There is sharp contrast between theory & practice in British As of points out that â€Å"theoretically, British Government is absolute monarchy, its government from signifies constitution monarchy while in practice, the Government structure is closer to republican from.Collective Responsibility:of Commons & the crown.Limited Separation Of Power:In British, there is limited Separation of power. There is concentration of political powers in the parliament while the cabinet which exercises executive power is just a committee of the parliament. Nevertheless many safeguards have been provided especially under Act of Settlement of 1701 to secure the independence of judiciary from under influence on the part of other two branches on the Government.Independence of Judiciary:Necessary safeguards have been provided against all sorts of interference in judicial process. Judges are paid liberal salaries & ensured security of service.Rule of Law:U.K Constitution provides rule of law. The principle of rule of law may be defined as that none of the person in above or below the law. All the persons are equal in the eyes of law. F any person violates the law, he should face the trial of the case in the Government & no person is given imprisonment until his offence is proved in the court.Fundamental Rights:Fundamental rights of the citizens have not been incorporated in the form of a list in the English Constitution. Constitution law is not the creator but a product of fundamental rights, which have been recognized from time to time by the Courts.ConventionsConventions play a vital role in the British political system. A government is formed & removed on the basis of convention. As Prof. Smith says that the conventions are main living source behind the Constitution.Two Party System:Two party system is flourished in British right from the beginning of the parliamentary period. Before the emergence of the present labor party in the second decay of the present century, the fight was between the conservatives & the Liberal party, but now the liberal party has lost its political significance.XVI: Universal Adult Suffrage:Every individual of the age of 18 has the right to vote.Mixed Constitution:The British Constitution is a mixture of the monarchical, aristocratic & democratic principal.Conservativeness:The British Constitution is a symbol of Conservativeness. The trend of the people of U.K is absolutely n favor of old institutions & this concept is existence of conservatism.Establishment of Local Government Institutions:The existence of local Government in U.K. Constitution is another comprehensive feature of the Constitution. Local Government institution is symbols of the civil liberties & freedom of the people.Unreality:Another characteristic of the English Constitution is its unreality. It has righty been pointed out that nothing in it is what seems or seems what it.Conclusion:  To conclude, I can say, that British Constitution in neither absolute ly unwritten nor absolutely written. It is a combination of both & has made a circuit for the globe & has become the common possession of civilized man.

Diet Food Industry

Serious illnesses or diseases and poor physical conditions that cause personal problems and difficulties are commonly attributed to the health and lifestyle of individuals, particularly the kind of food that they eat. For instance, obesity that is consequently known to lead to other major and fatal diseases such as heart attack, hypertension, diabetes, etc. , is not only caused by a sedentary lifestyle but also the unceasing consumption of unhealthy foods, particularly sweet and fatty ones.Most people are aware of this fact even without the aid of informational tools and activities. Due to the widespread occurrence of these illnesses or diseases, medical health professionals and health buffs have advocated for a â€Å"health and lifestyle revolution† that consists of a healthy diet and a fit lifestyle. With these changes, the diet food industry has also been established.The diet food industry operates internationally, with various organizations and establishments capitalizing on the strength of the industry’s market; thus, the influx of new groups or individuals who are willing to venture into the diet food industry especially within the international setting. However, groups and individuals who are highly interested in investing in the diet food industry need to go over various processes and succeeding stages in order to ensure their place and position within the corporate arena.The remainder of this paper will discuss these processes and stages, including the study of the global prospect, particularly for a planned restaurant that specializes in diet food meals, the current trends and practices in the diet food industry, available opportunities as well as probable risks and threats, the competition, and the nature and dimensions of the market situation. First, setting up a restaurant in some part of the world requires the study of worldwide acceptance and national or cultural responses to diet foods.(The International Food Information Council, 2 008) This particular process is a good way to start of establishing a business plan because it directly determines whether the targeted market in a particular place exist and is enough to fuel the success of the business in terms of sales and revenue. In addition, there are other considerations such as multicultural diversity, the availability of channels of distributions, the moral or ethical practices prevailing over a particular place, and the availability of resources.(Shay, 2007)Since the structures and dimensions of these factors and requirements differ for each place, there is a pressing need to conduct surveys and market researches in order to determine the best place to set up a restaurant that specializes in diet food. Perhaps, it should be developed in nations or localities that have high incidences of illnesses and diseases that are attributed to unhealthy diets and lifestyles, while considering the number of competition that exist within the area.Overall, the quality of the global prospect of establishing a diet food restaurant will depend on the results and outcomes of the survey and market research. Second, there is a need to review the current trends that fuel the diet food industry. Usually, they are backed up scientific breakthroughs in food or biological technology and the condition of the economy. For instance, the current global economic crisis will lead to the control and limitation of pricing strategies if the restaurant owner will expect the market to frequent the products and services provided by the establishment.(Heigl, 2008)According to the research conducted by MSN Health and Fitness (2008), individuals find it hard to maintain a healthy diet considering the price that they have to pay for each meal. In addition, there has been much discussion and recommendations on the consumption of organic foods – versus the widespread production of genetically modified organisms or GMOs and food products – as chief sources vitamin s and minerals needed by the body. Organic food has also been found out to be a good prevention measure to avoid illnesses and diseases brought about by GMOs.(Greene, 2008)With the reason aforementioned above – that is the alarming increase in the number of individuals who die or get stricken by major illnesses and diseases that are attributed to unhealthy diet and lifestyle as well as the growing importance directed by individuals to the physical and aesthetic condition of individuals – there are various opportunities open for existing business organization to expand or venture into the diet food industry.The continuous evolution of dietary constructs as brought about by the advancement of science and technology allow the diet food industry to reap the benefits of discoveries, developments, and improvements that fit the landscape of diet food restaurants. In addition, the existence of numerous dietary food plans or selections also build up opportunities for organizati ons or establishments to compete. For instance, there are restaurants that specialize on vegetarian meals, low-carbohydrate diets, low cholesterol diets, sugar-free food products, high fiber meals, etc.(â€Å"Special Dietary Needs,† 2008)Moreover, as time progresses, there will be other introductions to the diet food industry. On the other hand, the risks involved have something to do with the problems those organizations or establishments would have to encounter during the planning and implementation process. For instance, competition is always considered a risk, as well as the market acceptability and response of the market to diet food products and services.Moreover, the risks are great for restaurants in terms of how they will be able to handle the market saturation of organizations and establishments that specialize on the diet or special foods. For this reason, the restaurant should be able to offer something new and innovative to the market, set it on affordable prices as compared to other establishments, and ensure the quality and efficiency of the food products and services being offered for the benefit of the consumers.With the development of the diet food industry, organizations and establishments are slowly trying to get into the bandwagon by modifying or transforming their products and services in order to attract the bulk of the market that patronizes special and diet foods. For instance, various supermarkets have involved themselves in promoting healthy diet foods for their consumers by taking part in the implementation of various strategies in terms of consumer purchases of healthy foods. (Mhurchu, et. al., 2005)In addition, well-known restaurants such as Chili’s Grill & Bar, TGI Friday’s, Fresh Fit, etc. In addition, this valuable cause of promoting the health and well being of individuals is also backed up by city governments and private organizations that are concerned about health awareness and consciousness. (Barlyn, 2 008) For ideas on how to introduce healthy diet foods, restaurants should follow by example from the popular restaurants aforementioned. Fresh Fit offers meals that include a sandwich, yogurt, and a bottle of water which is known to be only 340 calories.Chili’s Grill & Bar offers the Guiltless Grill meals that are packed with a variety of vegetables such as carrots, broccoli, and peppers. In addition, it also comes with a low-fat dressing. The Applebee’s Grill & Bar also offer meals that include various vegetables including low-calories steaks and beneficial seafood selections such as shrimps. All the healthy diet foods offered by Applebee’s, Chili’s, Romano’s Macaroni, Subway, and TGI Friday’s only amount from 300 to 400 calories per meal.

The Most Dangerous Game By Richard Connell Essays - Free Essays

The Most Dangerous Game By Richard Connell Essays - Free Essays The Most Dangerous Game By Richard Connell The short story The Most Dangerous Game by Richard Connell is about the hunter and the hunted but later in the story it becomes ironic because it turns into a game were the hunter becomes the hunted. It turns into a chase of competition and of survival. Two sailors Rainsford and his partner Whitney sailed in to the darkness of the of sea. Their purpose was to hunt, they called it the greatest sport. They were hunters and headed to the Amazon to hunt vicious animals such as Jaguars, and tigers. They sailed to an island called Ship-Trap Island. Sailors feared this island and had curious dread of such a scarry place. The sky was filled with darkness when suddently he heard Three gun shots that were fired, and heard them again and again. Then he heard a scream while smoking a pipe when suddently the pipe fell and as he tried to reach for it he whent down into the sea were the waves swallowed his screams. Nobody could have heard him as the ocean swallowed his screams and the only chance of survival was to swim. Rainsford swam towards the screams and ended up in the Island. He walked on the shoreline and later found a place that looked like a mansion. There he met General Zaroff who bought the island to hunt. He was indeed a sporstman who invented a new sensation of the hunting game. His game was to train those men who's ships were wrecked and ended up in that island, and then provide them with food and a knife for three days. Once they were trained they were led out into the island as a head start while Zaroff chase after them and tried to hunt them down. If They survived during those three days they had won the game and they were let free but in the other case if they were found they were killed. Zaroff never lost the game so if one of the men being hunted was about to survive he would release the hounds to chased after them. Rainsford rested and the next morning had a dispute with Zaroff and told him that this hunting style was to brutal. In this argument Zaroff got mad and at this point in the story Raisford became the hunted. He was let loose into the island were he was to prepare himself for the most dangerous game of his life, the survival of the fittest. The first night was panicking and worried Rainsford as he hidded on top of a tree. The next day he set up a trap but Zaroff did'nt fall for it and he almost got caught when Zaroff was right next to the bushes were Rainsford was hiding. the last day he set up a pitfall and while Zarroff and his servant were serching, his servant unfortunately fell into the pit. Rainsford got out of the Island trying to escape by swimming out into the ocean and swam back to the mansion and when Zaroff returned Rainsford switched the game around and proposed him to become the hunted. I like this short story because Rainsford was wise in making traps wich allowed Zaroff to take more time trying to find him and did them successfully wich helped him survive those three days. I also liked how the story ended it was kind of ironic the way Rainsfored changed the game around and became the hunter and Zaroff became the hunted. I thought it was a good idea because this way Zaroff would realise that his game of hunting people was wrong and this would teach him a lesson.

Writing Money versus Heart

Writing Money versus Heart When you have spells of no feedback, and your family and friends do not take your writing seriously, what do you do? There lies the crossroad. The point of decision between writing for reward and pats on the back. . . or writing for sanity and joy. If you do one, you wonder why you cannot have the other. But in reality you understand that heavy focus on one always robs from the other. I was at the bank recently, and the banker asked me what I did for a living. I said I was an author. He asked more. I explained I retired from the federal government at 46 to write, and Ive been doing it every since. Oh, he said. Now you can just have fun. I smiled and accepted the back-handed, ignorant, meant-to-be-nice compliment. After all, I needed his help. But the comment stuck with me for days after. Add to that the comment of my father. Facing dementia, he calls almost daily, forgetting whatever we talked about the day before, usually asking, Am I interrupting anything? I usually  say that I am working, which means at the computer writing. This week he replied, Are you working, or just writing? Of course, you dont scold an old man for not understanding. Then theres the old friend from years ago who hub But then a reader asked me to read her essay and offer feedback before she entered a contest. A very reputable contest, so I gave it a look-see. It blew me away. The piece was poignant, deeply personal, and gripped me through the entire 5,500 words. It made me wish I had the liberty to only write from the heart and only for me. Wishing that making a living didnt factor into the equation. As a reader, take a second to respect the author. Whether you loved the story or tossed it in the trash, somebody on the other end poured tons of time and heart into creating that book. As an author, take a second to remember that you have to write for you first and foremost. You have to love living inside your stories before anyone else can. And if the book doesnt sell, well, you created a world for yourself. . . designed And as a successful author, take a moment to measure if youre still loyal to the writing. Because its that umbilical cord connection that birthed you and got you started. Dont get so independent, or so successful, that you dont recall that writing is what sets you mentally free.

Hazards of Aluminium welding fume Essay Example | Topics and Well Written Essays - 2500 words

Hazards of Aluminium welding fume - Essay Example Electric welding was introduced in 1940s. Aluminium welding has been in prominence since 1970. There are several types of welding like Arc welding and Manual metal arc is a common process where the workers are exposed to the fumes. Carbon arc, Cold welding, Electron beam welding, Flux core arc welding, Gas welding, Gas metal arc welding, Gas tungsten arc welding, Shielded metal arc welding, Plasma arc welding, Laser beam welding are the other welding processes where workers are exposed to metal fumes. The welding workers have a high exposure of metal fumes and the exposure depends on place, confined space, workshop or open air. The metal fumes depend on not only the Aluminium but also the process involved which may produce gases like acetylene, carbon monoxide, oxides of nitrogen , ozone, phosgene and tungsten. The metal fumes primarily enter the human system by inhalation route namely Respiration.. The deposition of these inhaled metallic particles is influenced by its physical and chemical properties and a variety of host factors. In the lungs, these particles produce a variety of reactions depending on the concentration, duration of the exposure of the particles, and degree of exposure. All Metallic particles greater than 10 are deposited on the Mucous membrane in the nose and pharynx. Particles between 3m and 10 m are deposited throughout the trachea of the lungs. Particles less than 3m are deposited in the alveoli and cause serious hazards. These particles have a fair chance of being carried into the blood stream and cause Hepatotoxicity and Nephrotoxicity. Health Hazards of Aluminium fumes : Hazards of Aluminium fumes have been well documented in various scientific journals. The health hazard assessment is done by sampling and analysis. Sampling has been well prescribed by the Draft British Standard (DD54) for breathing zone and background samples. Chemical analysis techniques for milligram amounts of fume obtained are outlined in DD54; part I.(Moreton,1982) Aluminium work related Asthma has been established by characteristic patterns of repeated peak flow measurements supported by changes in methacholine responsiveness in workers with work related asthma (Konyerud, 1994).A recent study by keith Harrison of the Queens land Fertility group, Australia has proved the testicular toxicity of such Chemicals in male workers. Studies have also proved that exposure of workers to these metal fumes aged between 20-64, admitted to 11 hospitals in England during the period between 1996-1999, caused health hazards and is a classic case of occupational hazard of metal fume exposure (Palmer, 2003). Further studies on 27 welders with long-term exposure to these metal fumes revealed a reversible increase in the risk of Pneumonia. In the sputum, cell counts, soluble levels of the metal, levels of Interleukin-8, tumour necrosis factor-, myeloperoxidase, metalloproteinase -9, Immunoglobulin (Ig)A, 2-macroglobulin and unsaturated metal binding capacity were analyzed and in the blood samples, evidence of neutrophil activation and IgG pneumococcal antibodies were analyzed. The studies concluded that the local inflammatory response was affected by chronic exposure (Palmer,2006). All welding workers thus, are exposed to acute or chronic respiratory disease. Welding fumes cause

Critical Review Essay Example | Topics and Well Written Essays - 250 words - 2

Critical Review - Essay Example Mike and Scott, the main characters in this film, are deviant individuals in the society. Viewers cannot emulate their behaviors, for instance. Besides being drug addicts, Mike and Scott earn their money through prostitution that is an immoral act in the society. The Scene at the cafe shows young and desperate male prostitutes willing to engage in sex with strangers to earn money. The scene emphasizes on the dominance of homosexuality in the society. Bob appears at the Hotel scene for the first time in film and display unacceptable characters such as drug abuse, theft, and planning robbery. Gus Van Sant’s film is a story of two friends, Mike and Scott, leading their lives on the streets and engaging in homosexual prostitution. The film is not open-minded about homosexuality in society. The film does not command influence to transform individuals political sensitivity. Instead, it majorly focuses on societal vices such as prostitution, homosexuality, and drug abuse. Canby, Vincent. â€Å"Movie Review: My Own Private Idaho (1991).† The New York Times. September 27, 1991. Web. October 15, 2014. Accessed from,

Social and Physical Benefits of Parks and Recreation Literature Review Essay - 1

Social and Physical Benefits of Parks and Recreation Literature Review Paper - Essay Example n areas in cities in the form of parks and recreation spaces are essential because of their social, physical and psychological benefits, besides preserving the natural resources of the locale. There is increasing evidence from research studies that indicates that â€Å"the presence of natural areas contributes to increased quality of life in many ways† (Chiesura, 2004, p.129) of city residents. Urban nature in the form of parks, forests, and green belts, and its components such as trees and water, positively impacts the environment and ecology of a region. It accomplishes â€Å"important environmental services such as air and water purification, wind and noise filtering, and microclimate stablilization† (Chiesura, 2004, p.130). Thus, parks promote physical health by providing green spaces and fresh air for exercising and walking, and increase social well-being through opportunities for interacting with neighbors at a shared, common location. The social and psychological services of parks and recreation are vital for the livability of modern cities (Chiesura, 2004). This is reiterated by Gidlof-Gunnarsson and Ohrstrom, 2007) who emphasize on the importance of providing easy access to nearby ‘noise-free’ green areas offering relief from environmental stress such as traffic sounds, and opportunities for rest and relaxation. Chiesura (2004) examined the significance of parks for citizens’ well being, and for urban sustainability. The author conducted a survey among visitors of an urban park in Amsterdam, to investigate people’s â€Å"motives for urban nature, the emotional dimension involved in the experience of nature and its importance for people’s general well being† (Chiesura, 2004, p.129). The results demonstrate that parks and recreation spaces are beneficial services fulfilling human needs of an immaterial and nonconsumptive nature. The positive functions of green areas also extends to reduced fear, fewer incivilities, and lower levels of

Analysis of Kri Kri Milk Company

Analysis of Kri Kri Milk Company KRI KRI S.A. company was created in 1950 from George Tsinavo and is activated in the milk industry. The company initially dealt with ice cream that was first sold by hawkers using ice and salt for cooling and sold in every neighborhood in the city of Serres, Greece. In 1963 when the first electric freezers where introduced KRI KRI expanded and developed a market opportunity. Few years later, in 1968, the company developed further and transferred the companys facilities to new privately owned premises. The company established there its first automatic production line for milk and other products based on milk such as yogurt and ice cream. That was the first sign of the beginning of a new era of the companys lifecycle. In 1997, the company expanded by participating in a three year investment programme arising about six million Euros and modernized throughout the equipment and the factory facilities. The investing programme increase and improved the production and set the foundation stone for future development. Nowadays, KRI KRI has a well expanded network all over Greece and aims to strengthen its activities and development prospects in Greece as well as Balkan. KRI KRIs factory located 5km from the center of Serres and occupies about 50 square meters plot. The premises are composed by two different factories, one for ice cream and one for producing dairy products such as milk, which encloses modern mechanical equipment with new ecological technology. The company has been certified according to ISO 9001:200 for its producing processes on all product range. Furthermore, the company has established and applied the HACCP system according to Hellenic Organization for Standardisation under the supervision of the Minister of Development in Greece for all of the products in order to thoroughly safeguard consumers health and safety. For this purpose KRI KRI has established a quality control laboratory equipped with technological tool and staffed with scientific personnel properly trained. The Industry The milk industry consisted in its major component by large industrial companies which have the largest market share. These companies have developed a distinguished brand names and trade marks, new technological equipment and facilities. The industry does not offer many entrance opportunities to new companies and has high barriers to entry. The Demand The demand of the milk products is basic in peoples diet and irreplaceable. The milk products is one of the principal source of food and the demand does not affected much from price variations so the demand can be characterised by low volatility in price. Furthermore, the income in consumers wallet does not affect the quantity that is needed to cover the consumers basket and is unrelated with the desired quantity, so the demand can be characterised by low volatility in quantity. In addition, the substitutes product of milk has low substitutability to affect the milk industry. The milk industry had established an oligopoly and the milk prices are determined by large companies with low intervention by the Greek government. In the last decade, the only threat that the milk industry has encounter was the unexpected deceases that affect the animals and the raw material, which shocked the consumers confidence for milk products and have as a result the decrease in the consuming. The Supply The main distribution channel of the milk products are the supermarkets and the mini markets. Large companies have established a well synchronised and efficiency distribution channels throughout Greece while the few small companies in the industry have a locally limited target group to provide their products. Both categories of companies even if their activities are locally limited or national ensured that such a susceptible product as milk delivered in very good conditions and on time. Financial Indicators of the Market Financial indicators of the companies in milk industry should be taken into consideration in order to analyse and comprehend the financial position of the industry. On the 15 largest companies of the milk industry the average gross margin of the last 5 years was 26,12%, the net profit margin was 2,99% and the EBITDA index was 12,16%. The return on equity index was 6,26% and the return on capital employed was 2,50%. The general liquidity index was 1,71 while the cash flows ratio was 0,35. The average operation capital of the 15 largest companies the last 5 years was 4.543.754 euros. Competitive analysis: Porters five-forces model Porters five forces In order for a new company to enter, remain and expand a market it would be useful to analyse the industry and especially concentrate on the five basic points that are proposed by the Porter and show the attractiveness of the industry under consideration. Entrance of new competitors According to industry analysis, the milk industry seems to offer more opportunities to the already existed companies while it is quite difficult for a new company to enter the industry. The industry analysis indicates that there are high barriers to the market. Specifically, this sector does not offer many entrance opportunities to new companies due to the fact that it requires great investing amount to technology while the existent products are trade in from large well-developed companies that are high competitive. Moreover, the susceptible products of milk demands high coordination treatment throughout the life-cycle of production from the raw material to the final distribution. Additionally, the existing distribution channels that have been established from the companies are the results of investment through a long time period. So, a new company that intent to enter the milk market has to face the already well-established names in order to achieve high market share. Substitute products Another factor that should be analysed is the degree of products substitutability. The milk products are essentials in peoples diet and irreplaceable. In this industry there are few substitutes such as the soya milk, powdered milk, juices or other beverages but the substitutability is very low to affect the milk industry. Bargaining Power of Suppliers The bargaining power of suppliers of raw materials is complex but it is considered as low. The majority of milk companies sign contracts between farmers in order to absorb their milk while the companies control the production process through established production requirements in farming lifecycle such as the raw material required to feeding procedure, the existence conditions of living and the reproduction of the animals. So, the bargaining power of suppliers is limited in the milk industry and the large companies that purchase large quantities of raw material has a competitive advantage in terms of trading commodity prices and offset suppliers.. The bargaining power of the suppliers is unconcernedly and does not affect the milk industry, so can be characterised as low. Bargaining power of Customers The main customers of the milk industry are the super markets and the mini retail markets which both have high bargaining power. Both markets have a strong bargaining power especially the super markets through the large turnout that the premises offer, the mass final consumer that covers their needs has as a result to made large volume of sales through them. Mini markets have quite big supplier power due to the fact that are larger in number, almost in every neighborhood, they serve the final consumers in a more extensive market hours and the milk products are their primary trading consumer attraction. Furthermore, in order to attract more final customers through super markets and mini markets, companies have to be competitive and attractive. So, the main objective is to advertise their products in order to gain customers acceptance. This can be confirmed from the large amounts of investment in advertising and promotion campaigns that the majority of the milk companies spend. The competition The last but not least factor according to Porter that affects the entrance in the milk industry is the competition. The Greek milk market is highly controlled by few large milk production companies. This has as a result the creation of an oligopoly among the companies while they try to retain or expand their share in the market by enhancing their brands through advertising, various discounts offers and by exploiting the benefits from exclusive distribution in mini retail markets. The created oligopoly is the main characteristic of milk industry and this point out that the competition is considered as low. SWOT Analysis KRI-KRI S.A. S STRENGTHS Very strong financial position Strong contracts with suppliers and associates Technological industrial and manufacturing facilities Organized distribution network channels Products with Popular Trademarks and strong preference of Greeks for domestic products Tight quality control, awards and certifications, brand name, recognizable firm (ISO, HACCP certifications) W WEAKNESSES No use of options to outweigh the potential risk of interest rates Insufficient money spent for marketing and advertisement. O- OPPORTUNITIES Balkan countries growth Living standards growth The gradual acceptance of biologic products by consumers. T- THREATS Unexpected deceases that affect the animals and have as a result the decrease in the consuming Greek crisis Competition from imports SO STRATEGY Expansion of the distribution network to Romania, where there are greater growth opportunities (S4+O1). WO STRATEGY Increase advertisement to attract more customers in refined products through the growth of living standards (W2+O2, 3). ST STRATEGY Restructure of the company to become total quality producer through tight control and cooperation with certificated farms (S6 + T1). WT STRATEGY Advertisement to commend on the origin and quality of its products instead of the imported ones (W2+T3).Combined Strategies Proposed scenarios Four scenarios were established from the above swot analysis matrix and the situation of the milk industry has been considered. SCENARIO 1 SCENARIO 2 SCENARIO 3 SCENARIO 4 CURRENT GROWTH ADVERTISEMENT EXPANSION FINANCIAL CRISIS SALES GROWTH RATE 1,33% 3,00% 7,00% -2,00% FIXED ASSETS (AT COST) GROWTH RATE 13,79% 4,50% 7,00% -2,00% TOTAL DEPRECIATION/FIXED ASSETS AT COST 5,79% 5,79% 5,79% 5,79% COST OF GOODS SOLD/SALES 54,27% 55,00% 40,00% 63,00% ADMINISTRATIVE SELLIG EXPENSES/SALES 28,82% 30,00% 15,00% 18,00% Table 1: Proposed scenarios First scenario. Basic Case: Current growth rates In this scenario would be examined how the companys equity value would be affected if will continued its activities with same sales growth as the average of past 5 years, the fixed assets growth rate, cost of goods sold/sales and administrative and selling expenses. Second scenario. Increase of advertisement Advertisement and promotion campaign in milk industry plays a significant role that determines the sales ratio growth. In this scenario we suppose that the company emphasises to increase its advertisement expenses that would lead to increase the sales growth up to 3%. We assume that the administrating and selling expenses rise up to 32% while the cost of goods sold per sales remain in 55%. Also, we decrease the fixed assets at cost growth rate at 4,50% in order to balance the past years expansion of fixed assets growth rate. Third scenario. Expansion to Balkan Balkan countries have been demonstrated high gross domestic product rate such as Bulgaria with 6,2% in contrast with Greece that the International Monetary Fund forecasted that would slightly increase from negative ratio to 0,80% gross domestic product. Considering the development in the past and forthcoming years in Balkan the third scenario supposes that the company expands in Balkan markets. Moreover, KRI KRI S.A. has already made the first expansion step in Balkan and has already begun to organise distribution network among Balkan region. Finally, KRI KRI S.A. has access to Balkan because its facilities located no more than 100 kilometres from Balkan borders such as with Bulgaria, Serbia and Yugoslavia. This scenario is realistic and feasible considering that the short distance from Balkan countries satisfied the demanded requirements in order to ensure the initial quality of the products. So we suppose that the sales growth rate would be increase up to 7% and similarly the fixed assets at cost growth rate would be up to 7%. Due to the mass production and the optimum production capacity we suppose that the cost of goods per sales and the administrating/selling expenses per sales would be decreased down to 40% and 20% respectively. Fourth scenario. Financial Crisis In the last scenario we consider the current financial crisis in Greece that already had occurred. The milk industry does not affected so much from the income of the consumers but in the current condition we supposed that the sales growth rate would be decreased down to -2%. The fixed assets growth would be decreased as well as the financial crisis would affect negatively the investing expansion to new fixed assets or even worse may forced a necessary liquidation of fixed assets. So, we suppose that the fixed assets at cost growth would be down to -2%. Finally, the decreasing in sales growth and the low volume of production would have as a result an increasing to cost of goods sold and administrative/selling expenses per sales ration up to 62% and 40% respectively.